Hypebeast -
11 Feb 2013 18:00

In this episode of Essentials, we look at the necessities of Clement Taverniti - founder and director of fledgling Parisian fashion mainstay Still Good. The brand was formed over an interpolating success story which belonged to Taverniti's father's branding campaign, where a homeless guy took a pair of jeans out the trash, muttering "Still Good." Having honed his skills in graphics and branding via stints at Kitsune, Dries Van Noten and Homecore, Taverniti developed Still Good in 2012 with an ex...
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